HISTORIC NEW ENGLAND
Founded in 1910, Historic New England is the oldest and most comprehensive regional heritage organization in the country. It owns and operates over 36 historic museum properties spanning four centuries and maintains more than 110,000 objects and one million archival materials in its collection. Our work for them included the rebranding of the organization in order to better serve their expanding mission across a variety of target audiences. The visual identity was established across a number of touch points, including promotional brochures, publications and signage while leveraging those assets that had a great deal of equity. The results were received with great favor and have had positive impact on the organization’s growth.